We are Matt and Judit; as a company, we are Simple & Pretty
We create apps to help people getting things done efficiently, which means they have to spend little effort to get tasks and choirs out of the way, so they can free up time for the things that matter.
This is how we make apps
We identify problems (big and small) that cause friction in the way people get thingsdone.
With research, we validate if these problems are happening to real people.
At this early stage, we start an ongoing conversation with puueople and experts, so we can learn from their insights
Then we look at how others have tackled these problems before, and what tools are already available. This way we can focus on solving these problems in the right way, instead of loosing time reinventing wheels
Our design and implementation decisions are informed by data from the start
Our apps are engineered to support the latest features and technology already available in people's devices, therefore augmenting the user experience inside our apps
We design, test and learn from users' feedback
Then we iterate, test and learn again
That way we make sure that our apps are simple and easy to use
We make our apps as inclusive and accessible as possible; we don't want to exclude anyone
Our apps are engineered to protect people's data
Our apps are responsible with the environment, and are designed to be efficient and light
We don't really finish when we launch our apps. This is ongoing work
We use analytics inside our apps so we can track usage, learn from it and iterate forfuture updates
Some of our latest work
Money In and Money Out: Painless bookkeeping from your iPhone for independent workers, freelancers, digital nomads and contractors
Decider: A rock-paper-scissors game to resolve disputes and make decisions when chatting with your contacts on iMessage
Shiba: An exclusive collection of stickers by Abiheil for the Shiba lovers to share on iMessage
Get in touch
We also help companies creating efficient apps to identify and solve their own problems. Drop as a line at [email protected] if you're interested in learning more on how we can help
Follow our work