In a previous post, we covered risks and downfalls that come with hiring different types of design help. Now, we want to introduce the benefits of opting for an alternative approach that can add more value, be less risky, and be more cost-effective than the others: Hiring a design pair, or in other words, getting two designers that work as one for your project.
Pair design has its roots in programming, the way developers pair in agile projects, sharing a working station and collaborating and complementing each other’s work to maximise quality of outcome and efficiency. Cooper, a famous design consultancy firm, pioneered the practice of “Pair Design” back in 1997...
Benefits of pair design
1. The power of pairing relies in complementary skills.
In the vast field of UX design, where designers come from a wide range of backgrounds, we all have our strengths and weaknesses with a range of skill levels. Design pairing makes weaknesses and strengths balance out.
2. Improves quality of output.
Diverse professional backgrounds bring different strengths to the problem solving process. Pairing increases rigour. It pushes rationale behind every design decision. Design partners have to explain decisions in real time and the par validate work continuously.
3. Increases workflow, productivity and efficiency.
It enables to generate as many ideas as possible, quickly test them with users, analyse them, ask important questions, consider edge conditions and tie solutions back to the user or business in context.
4. Creates both short and long-term value.
Ideas are tested early and often. Because design doesn’t get too far out before getting it in front of users, waste is kept to a minimum. Design decisions are made with less uncertainty, less assumptions, and therefore less risk. Having two designers work in a collaborative environment is cheaper for the long run because it enables for more successful projects.
We discuss how we do pair design in a follow-up post.