Hi, I’m Judit
I’ve been helping digital teams to design and build user-centric products and services fo the last seven years. I provide actionable UX research, testing, insights and recommendations through all stages of a product’s lifecycle.
I involve team members in the research I conduct to ensure they become real user advocators. This helps them to distil their product strategy based on evidence and to make data-informed design decisions.
I collaborate with Matt to design and build efficient, high-quality experiences that add value to users, businesses and the world we live in.
Prior to my career as a UX researcher, I worked as a journalist, editorial designer and magazine art director for almost a decade.
Journalism provided me with the skills to know how to ask the right questions, listen when people talk and communicate their stories accurately. Editorial design gave me understanding of content, hierarchy and structure, and an eye for detail. Art direction gave me the opportunity to coordinate teams and provide actionable insights.
All these learned skills became hugely relevant when I transitioned to digital, and have greatly influence my work as UX researcher these days.
How I got here
I helped OCN envision their product and its offering, by providing discovery research and user insights, experience recommendations and customer journey mapping.
I conducted discovery research, user interviews, testing and diary studies for Mullvad's VPN apps.
I assisted and gave advice on UX research to members of small startup teams, so they could rapidly create their product over crazy 72 hours.
Working for New Experience, I conducted usability testing sessions for Sky's Cloud storage service, reporting weekly insights and recommendations to the product team.
Working as a design pair, we provide businesses with efficient, affordable, research-informed, full-stack UX services.
Working for Tigerspike, I conducted user shadowing, contextual enquiry, stakeholders interviews and focus groups for Novartis global marketing plan.
Working for Tigerspike, I conducted user shadowing and contextual enquiry with social workers from the Adult Social Care team from Westminster City Council to identify needs, pain points and oportunities for improvement in their processes.
First time mapping customer journeys with task analysis
Working for Tigerspike, I conducted task analysis and mapped the customer journey for different user types of American Express mobile homepage and app.
I was invited to talk at Design Symposium at the University of Zurich about the relevance of the iPad for the future of print magazines.
MA in Interactive Media
Graduated with Distinction from London School of Communication. My disertion and final project focused on new user experiences on the iPad (which launched in March 2010).
Promoted to art director
For four years, I was the Special Issues art director for the Brides, Interiors and lifestyle editions for TELVA magazine.
First role as editorial designer
While working for TELVA magazine, our design team, lead by art director Carolina Carrascal, won the ARI Design Award to the best editorial design team of the year in 2002.
MA in Editorial Magazine Design
Graduated from University of Missouri-Columbia, School of Journalism.
BA in Journalism
Graduated from University of Navarra, School of Journalism.