Hi, I’m Matt
I am a multi-disciplinary designer, who specialises in creating apps and websites. More than just pixel-pushing and style guides, I help businesses efficiently strategise, create and execute user-centric experiences.
After nearly 2 decades of helping businesses of all size, — in-house, in agencies or as a consultant — I have seen more failures than successes. I combine these learnings with ethical business and design principles, to deliver effective digital experiences, with reduced cost and risk.
All my work is research–led and data–informed, which helps reduce ego, bias and subjectivity in my problem solving and execution. Judit keeps me accountable through deep, interwoven collaboration.
I hate wasted time, rework and bureaucracy. So, where possible, I implement optimisations and automations to increase productivity and collaboration.
During the last year I have been learning Spanish, app development and building construction.
How I got here
I helped OCN envision their product and team, providing discovery research insights, product strategy and definition, UX requirements and recommendations for the experience.
I helped Mullvad redesign their multi-platform VPN apps for iOS, Android, Mac, Windows and Linux.
I helped Bullet News improve their customer experience across multiple channels.
I assisted and gave advice on UX design to members of small startup teams, so they could rapidly create their product over crazy 72 hours.
I helped First Mile Geo redesigning their website, dashboard and charts to improve the reporting experience with enhanced data visualisation.
While working with Snapp, I worked on site as in-house design director for Trustpilot, in Copenhagen. I help them with their rebrand and rebuild of their customer channels.
Working along side Magi hardware team, on location in Cape Town, I designed a simple and intuitive way to control your home smart lights using your iPhone.
Working as a design pair, we provide businesses with efficient, affordable, research-informed, full-stack UX services.
First bilingual English (LTR) - Hebrew (RTL) app design
While working at Tigerspike, I lead the UX for Haaretz iOS apps, in London and Tel Aviv.
While working at Tigerspike, I helped designing the Al-Jazeera iPad app.
First iOS app design
I designed and directed the production of the Bloodhound iPhone app for Mist agency. It was a product info and news app with at “join the pipes” mini-game, for the ‘World’s fastest car’ challenger.
While working at Mezzo, I created web and digital accessibility resources for disabled users for DirectGov.
First mobile project
While working at Mezzo, I helped design NHS TrainingPod — a pre-smartphone mobile learning platform, using iPod USB sticks, for Nurses on-going, on-the-job education.
Graduated BSc EIMC
With Honours. From University of Bradford. Focusing on Design, Web development and video production.
Note-taking for special needs students
While working for University of Bradford Student Services, I attended Ba Archeology lectors as an official note-taker.
I was responsible for all visual aspects, including music artwork, web, social media, flyers, merchandise, animations and club visuals.
Formed design studio called Friction
A studio focusing on branding, web and print design services for startups and SMEs.
First commercial project
Flash website for LoveApple cafe in Bradford, for SectionEmedia agency.
Working for SectionEMedia, I was promoted to junior designer after 3 months.
Graduated Advance GNVQ Business
A 2-year business course, which I passed with Distinction.