The fastest way to follow the news.

How we helped Bullet News improve their customer experience across multiple channels.


Sketched concept to improve Settings usability for Bullet News.


Project: Bullet News

Year: 2014-15

Platforms: iOS, Android, Web

Skills: Strategy, Design, Production


Project background

Bullet News was created to read the news fast. It delivered author-summarised news articles from large news outlets — just the headline and 3 short bullet points. 

For this project, Matt worked as a sole designer.

My role

I worked along side the internal developers on improving their apps across various channels. 

Project objectives

As with many startups, Bullet News had limited budget for both design and development. Their goal was to add the most value, but in the least time and effort.

Their apps were cross-platform, with a common codebase, which had been built without much design invention. While functioned well, the experience was basic, often unintuitive and didn't feel native on any platform. 


Sketched concept for Bullet News new onboarding flow.


What I did.

I started by doing an expert UX review on their existing product and comparative analysis of competitor apps.

This allowed me to prioritise a shortlist of UX improvements by importance vs effort.

I focused specifically on their iOS and Android apps, as these were the most popular channels their users engaged with.


The login flow for Bullet News new user onboarding.

Button component specifications for Bullet News.


I planned, designed and implemented the design improvements by working very closely with the Bullet News team, especially their Founder and CEO Julia Wurz and Lead Developer Phil Poore.

We focused on releasing small and frequent iterations, to reduce bottlenecks and delays.


Bullet News Feed UI design.

Bullet News Feed “News Zero” UI design.

Bullet News Invite friends UI design.


Cross-platform design.

I then did the same for their web service, marketing site and email system.

During this process I defined and implemented a more coherent design style across channels, while implementing platform-specific conventions.

This allowed for a strong visual brand style, while feeling more native and intuitive on each platform.


Specifiying the brand style guide for Bullet News new user onboardng.

Layout specifications for Bullet News new user onboarding.


Conceptualisation on new channels.

Bullet News intended to seek investment, so they could expand the team and grow their audience.

To help achieve this, I helped them to conceptualise the next generation of their news platform, which would include influencer-curated news lists, recommendations, following and sharing.

I also helped them create and explore new channels to delivery their news, including embeddable news widgets and kiosk displays.

Bullet News  “Kiosk mode” mock-up, train installation.

Bullet News “Kiosk mode” mock-up, train installation.

Animated concept for Bullet News "Kiosk mode".