We conceptualise and validate the user experience of your product and its interface.

 
 

What we do

We organise and structure the interface, its content and key interactions, how it will work and how it will feel.

We conduct frequent and lean user research to quickly test solutions, learn more from users, iterate and improve. We regularly share user insights and design progress with the product team, who contributes with feedback on requirements from a business point of view.

 
 

Information architecture

Planning the structure and logic of   The Economist Magazine iOS app  .

Planning the structure and logic of The Economist Magazine iOS app.

How we do it

We combine structure and content in a way that helps people find what they’re looking for to achieve their goals in efficient ways. We consider users’ mental models, their cognitive load and their decision-making process. We visualise and communicate the UI in site/app maps, user journeys and wireframes.

We conduct user research activities such as card-sorting analysis, click and navigation tests to validate or discard our IA choices.

What’s the benefit?

A good IA provides clear paths and navigation to the user, keeping them in control of what they’re doing with your product. A good IA also serves the project team, as it helps getting clarity on the project scope and priorities for deployment.

 

Interface & interaction design

How we do it

We mock up the interface flows to provide an intuitive and consistent way of interacting with it. We consider context of use, device sizes and operating systems.

We conduct testing to explore user reactions to concepts and prototypes so we can inform with evidence our design decisions.

What’s the benefit?

Good interface design makes users’ interaction with your product as efficient and simple as possible, helping users accomplishing their goals.

Matt prototyping the   Mullvad   app in Invision with his iPhone.

Matt prototyping the Mullvad app in Invision with his iPhone.

 

Content inventory & style guide

Structuring the content and its meta data of this website, in Trello.

Structuring the content and its meta data of this website, in Trello.

How we do it

In collaboration with your team, we create a list of all the content that is required to design the interface of your product. The inventory determines writing objectives and principles, scope and types of content that need to be created or collated. It includes specifications about types (text, pictures, video…) and attributes (length, intention…)

What’s the benefit?

Content is purposely shaped to engage with your users and help them completing their goals. It helps to plan and create clear and consistent content.