We help to envision and scope your product, based on UX requirements and business capabilities.

 
 

What we do

We agree with you what we intend to build and we outline the model and requirements for a product experience that satisfies both your business and user needs.

We set up a WIP research plan to include regular user feedback loops later when we create concepts and execute designs. We agree on future user research activities, recruitment methods, available resources and budget for incentives. This helps us planning an efficient and cost-effective way to recruit participants for ongoing user research and testing.

 
 

Product specifications

Defining the product requirements for   Mullvad  ’s VPN app.

Defining the product requirements for Mullvad’s VPN app.

How we do it

With the learnings from the discovery research, we work openly and collaboratively with the project team in a shared document that encapsulates the product specifications of what we’ll be building. The document informs both UX and technical specifications. It includes:

  • What the project goals are

  • What the product is

  • Its unique value proposition

  • Who is intended for

  • What its competitive advantage is

  • What its core features will be

  • What are the project milestones

  • How we’ll measure its success

What’s the benefit?

It sets the foundations of your project and serves as a “source of truth” to refer to when working on technical scoping, prioritising features, making design decisions and executing the UX.

 

UX requirements

How we do it

We focus on what we’ve learned from your users and what they require from a product like yours. We sketch storyboards and user flows based on realistic scenarios to inform our understanding of how users will interact with your product to achieve their goals in the context of use.

These activities help gathering and communicating UX requirements to the product team, so you can provide a suitable solution for your users.

What’s the benefit?

UX requirements are user-centric and assist the team extracting appropriate functional requirements for your product. Identifying the right UX requirements increases your chances of delivering a successful product. It helps designing the right thing, before we focus on how to design it.

Defining the UX requirements for   Money In & Money Out  .

Defining the UX requirements for Money In & Money Out.

 

Creative direction

Matt sketching, iterating ideas to define the creative direction.

Matt sketching, iterating ideas to define the creative direction.

How we do it

We define how the visual style will look. We set the foundations of the design system and the style guide that will be used later on. We deliver a strategic vision for your project, so it keeps a cohesive look and feel across visuals, illustrations, iconography, messaging, interactions and motion. 

What’s the benefit?

It allows to define the style direction before jumping into designs, ensuring that look and feel are consistent and coherent in the interface, but also across your customer journey and its digital and physical touch points and channels.

 

Content strategy

How we do it

We provide recommendations on how to communicate with your users, based on what we’ve learned from them. We identify which content types they need, want or expect, and which tone of voice you should use with them. We audit your existing content and plan what you’ll have to generate.

What’s the benefit?

It sets up the foundations of the conversation you intend to have with your costumers. It assists to provide a product that they will understand and identify with. It helps content planning and is necessary to design the information architecture of your product.

Exploring content approaches based on research insights.

Exploring content approaches based on research insights.