We inform your project strategy with evidence-based insights and recommendations.

 
 

What we do

We put together a research plan with you that includes the high-priority questions you want to find answers to. We set up objectives, we agree on methodologies, timings and what resources you can make available to us.

This helps us curating appropriate research activities, so we can provide you with useful insights and goal-orientated outcomes.

 
 

User types, needs, goals & pain points

Learning about   Money In & Money Out  ’s target users.

Learning about Money In & Money Out’s target users.

How we do it

We conduct different types of user research activities based on objectives and business capabilities. These can include user interviews, contextual enquiry, diary studies, surveys, usability testing of existing products…

After collecting and analysing the data, we document it creating user proxies such as personas and empathy diagrams for different user types. We represent user groups in the context of real-life scenarios, and we map their customer journeys, the tasks they have to complete to achieve their goals, and the friction elements that get on their way.

What’s the benefit?

Your understanding of your users grow, as you expose biases and assumptions to the magnifying glass of evidence and data. You get to empathise with their requirements and distil where opportunities lie to solve for their needs.

 

Business needs & requirements

How we do it

We conduct meetings and interviews with the specialists in your company that know most about your business, your customers, your project, your market and your technology. 

With this data, we get a better understanding of your business processes, strengths and weaknesses, the project background, its goals and your internal capabilities to achieve them.

What’s the benefit?

It enables us to gather business requirements from key people involved in making the project happen. This way we can effectively design an experience that meets your needs and goals, in the best way for the user. 

Matt reviewing research insights and extracting the business needs and requirements for   Healthpath  .

Matt reviewing research insights and extracting the business needs and requirements for Healthpath.

 

Market opportunities

Identifying the opportunities in the financial apps space for   Money In & Money Out  .

Identifying the opportunities in the financial apps space for Money In & Money Out.

How we do it

We conduct competition and benchmark analysis, technology and market research to identify competitive advantages for your product, key features and functionality and available technology to build it. We gather customer feedback from user forums and customer reviews. 

What’s the benefit?

It mitigates the risk of spending time and money working on a product that doesn’t have a competitive advantage in your space. It saves your company from reinventing the wheel or entering in an oversaturated market.

 

Problems in your existing offering

How we do it

We first conduct a UX expert review to assess compliance with usability principles and best design practices. We provide insights on strengths and problems in the interface, mapped to where they occur. We inform about problems’ severity or frequency, so you can plan and prioritise future actions. We give you recommendations on fixes to guide improvements.

Then we facilitate usability testing to identify where users encounter problems and confusion.

What’s the benefit?

An expert review from an outsider is more likely to be unbiased and can easily spot issues that may stay hidden for the internal team, who are too involved in the product. Issues that go against best design practices would get caught, so they could be addressed before wasting any time with real participants during usability testing.

Judit analysing the expert review insights to make service improvement recommendations.

Judit analysing the expert review insights to make service improvement recommendations.